YouTube is making a significant change. Starting July 15, 2025, some AI-generated videos will no longer be permitted to generate revenue through advertisements. This is substantial news for creators who utilise AI tools to create content.
Why Is YouTube Doing This?
YouTube aims to maintain a valuable and trustworthy site. Many creators have used AI to create numerous videos quickly. However, many of these videos are of low quality and don’t offer new or helpful content.
This hurts advertisers because their ads show on poor videos. So, YouTube decided to stop making money from monetising videos that are mostly AI-generated and of low quality.
Who Will Be Affected?
The ban will affect:
- Channels that use AI to create many similar videos.
- Creators who reuse content without adding value.
- Brands that rely only on AI to get views for performance marketing.
If this sounds like your channel, consider changing your approach soon.
How Can You Keep Monetising?
YouTube is not banning AI itself. It encourages creators to use AI wisely and incorporate genuine human creativity. Here’s how:
1. Make Content Personal
- Use your voice or appear on camera.
- Share stories or ideas that connect with viewers.
- Use AI as a tool, not the whole process.
This helps your brand positioning by making your channel authentic.
2. Focus on Quality
- Learn what your audience wants.
- Make videos that help or teach something new.
- Create original images and avoid copy-pasting.
Sound quality also improves your ranking with SEO services.
3. Use Performance Marketing Smartly
- Promote videos that people like and watch all the way through.
- Avoid misleading titles or ads.
- Watch how viewers engage and improve from there.
For those using PPC or SEM services, ensure that paid ads link to strong, valuable content.
What This Means for Brands
If you are a business owner, this change is a warning. AI shortcuts can’t build absolute trust. You need to share genuine, valuable content that resonates with people.
Doing this will help your performance marketing and support your SEO services efforts.
Steps to Protect Your Channel
- Review your old videos and remove the weaker ones.
- Define what makes your channel unique.
- Utilise SEO services to incorporate relevant keywords into titles and descriptions.
- Combine PPC services, SEM services, and organic growth strategies.
- Keep up with YouTube’s latest rules.
Performance Marketing’s Role
Performance marketing focuses on results that can be measured. But if your content is weak, results will suffer.
Working with experts in SEO services, PPC services, and SEM services will help you get the most from your marketing.
AI and Video Creation in the Future
AI is still a helpful tool. It can help you plan videos and edit them more efficiently. But creators who add their creativity and personality will succeed.
YouTube’s July 15 Monetisation Ban is a challenge, but also an opportunity. Channels that share real, quality videos will grow.
Focus on good brand positioning, strong content, and innovative use of performance marketing, SEO services, PPC services, and SEM services.
Keep your videos human and valuable. That’s how you succeed on YouTube in 2025.
