LinkedIn has introduced a new way to show video ads called the Wire Program. This program changes how businesses share video ads on LinkedIn. It helps brands reach the right people and keep them interested.
What Are LinkedIn In-Stream Video Ads?
In-stream video ads are short videos that play during other videos on LinkedIn. When someone watches a video, your ad can play right before, during, or after it. The new Wire Program improves this by making these ads flow smoothly with the video content. This means people watch the ads more carefully because they fit well with what they are already seeing.
Why Is the Wire Program Important?
1. Better Audience Attention
People like watching videos, but they get distracted easily. The Wire Program keeps the video ads simple, so viewers focus on your message. This helps your ads work better and brings better results for your performance marketing.
2. Reach the Right People
LinkedIn knows a lot about its users’ jobs and industries. With the Wire Program, you can show your video ads only to the people who matter most to your business. This means your ad budget is spent well, and you get more leads.
3. Improve Your Brand’s Image
Video ads help your brand tell its story in a way that text or images can’t. The Wire Program lets you show your brand’s personality and values. This helps people remember you and see your brand as a leader in your field.
How to Use the Wire Program Effectively
Create Real and Honest Videos
Make videos that feel real and connect with your audience. Discuss their challenges and how your product or service can address them. Honest videos get better responses.
Match Videos with Your Marketing Goals
Use video ads to meet your goals, like getting more website visits or sales leads. With LinkedIn’s data, you can see how your ads perform and make changes to improve.
Combine With PPC and SEM
Use LinkedIn video ads with your other ads on search engines or pay-per-click campaigns. This creates a strong and consistent message that helps your brand grow.
Use SEO for Video Content
Even on LinkedIn, use good keywords in your video titles and descriptions. This helps more people find your videos and increases your reach.
Other Benefits of the Wire Program
- Better Memory of Your Brand: People remember video stories more than just words.
- More Actions: Interested viewers are more likely to visit your website or contact you.
- Stronger Trust: Videos can make your brand look reliable and trustworthy.
Tips for Success With LinkedIn Video Ads
- Keep It Short: Make videos clear and to the point. People don’t watch long ads.
- Clear Next Steps: Tell viewers what to do after watching your video.
- Test Often: Check how your videos are doing and make changes to improve.
- High Quality: Use good video and sound to keep people interested.
The Wire Program is a powerful new tool for LinkedIn video ads. It helps businesses share their stories with the right people in a way that feels natural and engaging. Using this program can improve your performance marketing, boost your brand positioning, and work well with your PPC, SEM, and SEO efforts
If you want your marketing to be effective and human, LinkedIn’s Wire Program is a smart option to consider.
