The way people search online is constantly evolving — and so is Google. The new Google AI Overview is not just another update. It’s a significant shift in how your website’s content gets seen, read, and ranked.
Why Google AI Overview Matters
Google’s AI now looks beyond keywords. It aims to understand what your content truly conveys and how helpful it is. It checks if you are an expert. It also wants your content to match what people are searching for.
So, your pages must do more than look good. They must answer fundamental questions. They must clearly show your brand positioning. And they must help people trust you.
Know What Your Audience Wants
Before you start writing, know who you’re writing for. Good content connects with real people, not just search engines.
Tips:
- Think about what your ideal reader needs.
- Ensure each page addresses a genuine question.
- Avoid vague language. Be clear and direct.
Keep It Simple and Clear
Don’t use jargon. If you do, explain it. An unmistakable style helps your seo services and improves your brand positioning.
How to do it:
- Use short sentences.
- Use everyday words.
- Cut out fluff and filler.
Use Keywords Naturally
Yes, keywords still matter. But Google AI is smart enough to know when you overuse it.
Your primary keywords — performance marketing, brand positioning, SEO services, PPC services, and SEM services — should feel natural.
How to include them:
- Add them to your headings when they fit.
- Use them early in your paragraphs.
- Sprinkle related words where they make sense.
Organise Content for Humans and AI
A well-structured website helps people find what they want quickly. It also helps Google’s AI understand your page.
What works:
- Use clear headings and subheadings.
- Add bullet points or numbered lists.
- Break long sections into short paragraphs.
Show Expertise and Build Trust
Google AI loves trustworthy content. Show that you know your stuff. Be honest, back up what you say.
Ways to build trust:
- Include facts or examples.
- Add quotes from experts when possible.
- Keep your content up to date.
Connect to Your Services
Good content should help your audience see what you offer. If they trust what they read, they’re more likely to use your SEO services, PPC services, or SEM services.
Tips:
- Explain how you solve problems.
- Share success stories when possible.
- Show how your work improves brand positioning.
Don’t Forget Technical SEO
Excellent writing alone isn’t enough. Google AI also checks how your website performs.
Make sure you:
- Use a mobile-friendly design.
- Optimise images so pages load faster.
- Add structured data (schema) if you can.
Write for Real People, Not Just AI
It’s easy to forget. Google wants you to write for humans first.
Good practice:
- Picture yourself explaining your topic to a client.
- Read your text out loud — does it sound natural?
- Remove words that feel forced or robotic.
Keep Improving Over Time
SEO is ongoing. Even when you think your content is good, keep testing.
How to track results:
- Check what pages bring the most visitors.
- Look at how long people stay on each page.
- Use feedback to improve your writing.
Optimising content for Google AI Overview doesn’t have to be complicated. Be clear, helpful, and real. Understand what your readers need.
When you do this, your content will work for both people and Google’s AI. That’s how you build trust, boost your rankings, and grow your business for the long run.
